When speaking with SMBs and companies that sell marketing services to SMBs, We hear over and over again how a business wants to rank #1 for important local keywords. While SEO is an important channel, the ROI that can come from improving customer conversion rates on your website can’t be beaten — assuming you actually have people coming to your website in the first place.
If you have just started a small business, or if you have one and want to take it to the next level sometime in the not-so-distant future, you should be thinking about a website. A website has become such a common part of a business plan nowadays, in the age of technological advances and tablets being everywhere, that small business needs to consider enhancing the means through which a customer can find their brand.
